• Scaling contributor and user acquisition • Increasing activation velocity (sign-up → first participation) • Expanding network density in key markets • Improving referral-driven growth loops • Strengthening repeat participation • Design and execute multi-channel contributor acquisition strategies • Identify high-density geographic clusters • Optimize cost-per-active-user • Test and scale growth channels systematically • Reduce time-to-first-submission • Optimize onboarding flows • Improve conversion from interest → active participation • Identify and remove friction in early journey stages • Increase active contributors per city • Balance growth across underserved regions • Maintain supply resilience across markets • Design referral programs tied to measurable expansion • Track referral conversion rates • Strengthen peer-driven network growth • Track acquisition, activation, and retention metrics • Run experiments to improve conversion rates • Provide structured reporting to VP of Community