• Own and govern integrated earned-first communications strategies for Chevrolet. • Serve as a key strategic counselor and advisor to senior leadership. • Lead a multi-disciplinary organization of managers, individual contributors, and agencies. • Develop and own Chevrolet’s lifestyle and community communications strategy. • Anticipate cultural, competitive, and social trends. • Define and steward governance, standards, and playbooks for Chevrolet’s storytelling. • Lead end-to-end earned media strategy and execution across various platforms. • Build and maintain senior-level relationships with top-tier media and community partners. • Craft and oversee clear, compelling narratives for lifestyle and community initiatives. • Lead cross-functional and agency teams to design integrated campaigns. • Apply data and insights to evaluate performance and optimize strategy.