We are looking for a data-driven, execution-focused Demand Generation Manager to lead integrated campaign execution for our Small Market segment. In this role, you will translate strategy into high-performing, multi-channel campaigns that drive new logo acquisition, revenue growth, and customer expansion. Own the end-to-end execution of integrated, multi-channel marketing campaigns that drive new logo acquisition and customer expansion within the Small Market segment Build, launch, and optimize email, SMS, landing pages, nurture programs, and e-commerce experiences using marketing automation and AI-enabled tools Partner with Sales, Customer Success, Product Marketing, and RevOps to ensure strong lead flow, accurate attribution, and alignment with go-to-market priorities Coordinate paid media, SEO, and digital initiatives with external vendors to generate consistent, qualified pipeline Track and optimize performance across channels, using data to improve conversion rates, pipeline contribution, expansion revenue, and ROI Use AI and automation to streamline campaign workflows, reduce manual effort, and create scalable efficiencies across marketing operations Manage campaign timelines, asset coordination, and cross-functional execution Track, analyze, and optimize campaign performance across channels with a focus on pipeline contribution and revenue impact Monitor KPIs including MQLs, SQLs, conversion rates, cost per opportunity, pipeline influence, expansion revenue, and ROI Serve as the primary marketing point-of-contact for Small Market Sales and Customer Success