• Owns the setup, execution, and optimization of display and Connected TV campaigns across programmatic and direct platforms. • Manages audience targeting, creative trafficking, budget pacing, and performance monitoring for display and CTV initiatives. • Partners with the Senior Digital Marketing Manager, Paid Social and Digital Marketing Manager, Paid Search to support campaign launches across paid social, paid search, and review site platforms. • Assists in campaign builds, QA, keyword uploads, audience segmentation, and ad creative implementation across multiple advertising channels. • Monitors campaign performance daily and implements optimizations to improve key metrics including CTR, engagement, CPL, and conversion rates. • Supports A/B testing initiatives across creative, targeting, and landing page experiences. • Collaborates with Marketing Operations and Web teams to ensure accurate tracking, tagging, and attribution. • Maintains campaign documentation, naming conventions, and budget trackers to ensure operational excellence. • Provides performance insights and reporting summaries to support broader digital marketing reviews. • Stays informed on digital advertising best practices and emerging platform capabilities. • Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities. • Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.