• Develop product positioning and messaging that differentiates Inovalon in the market; • Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions; • Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions; • Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan; • Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations; • Drive competitive analysis and positioning to influence Inovalon solution value proposition.