• Own and operate entire demand generation engine, with a primary focus on high-quality inbound pipeline for enterprise mortgage lenders • Plan, execute, and optimize all customer acquisition channels (SEO/GEO, SEM, paid social, AI-driven campaigns, and events) within a disciplined budget • Lead and scale account-based marketing (ABM) strategy to generate qualified pipeline from key large enterprise and mid-market accounts within lending segments, in close alignment with sales and customer success. • Drive day-to-day campaign execution and funnel performance from audience to impression to MQL to opportunity to revenue, using tools such as 6sense, Demandbase, Hubspot and Pardot to deploy targeted content, orchestrate multi-channel outreach, and measure engagement across account lists. • Be accountable for pipeline creation, conversion rates, CAC efficiency, and ROI, with clear reporting communications to sales and executive leadership • Partner closely with sales to align on ICPs, targeting, messaging, and campaign performance • Lead Maxwell’s event strategy end-to-end, treating events as pipeline engines, from partner management and booth design to budget ownership, pre-event outreach, and coordinated execution with Sales, Customer Success and Product. • Own the website as a growth asset: testing, optimizing, and improving conversion across the full funnel • Work closely with content and creative partners to develop assets that actually move pipeline, not just awareness • Drive marketing influence and pipeline acceleration playbooks for key strategic accounts in core verticals (IMBs, credit unions and banks). • Experiment intelligently, starting digital-first, but expanding into new channels when data supports it • Over time, help define what the next phase of marketing looks like as growth and investment accelerate