• Execute lifecycle marketing programs to engage new and existing health systems and clinical partners. • Project manage integrated marketing campaigns across digital and traditional channels, collaborating with cross-functional marketing teams. • Manage execution of webinars, including topic development, speaker coordination, promotion, and follow-up. • Create and maintain presentation decks, co-branded collateral, and referral toolkits for health system administrators and provider partners. • Partner closely with the Lyra customer success team to identify expansion opportunities and support account growth within existing partners. • Collaborate cross-functionally with clinical, product, and leadership teams to ensure messaging is accurate, cohesive, and aligned with clinical best practices. • Create educational content that resonates with provider and patient audiences. • Monitor and analyze campaign performance using KPIs such as engagement, conversions, referral volume, and ROI; report insights and recommendations to stakeholders. • Maintain Lyra’s brand voice and ensure all marketing materials adhere to ethical, compliant, and sensitive standards for mental health marketing.