• Own GTM systems roadmap planning by proactively identifying, prioritizing, and reviewing system enhancements to maximize sales platform effectiveness, efficiency, and adoption. • Partner with GTM Operations and cross-functional stakeholders to understand business goals, operational challenges, and clarify problem statements, success criteria, and constraints. • Conduct current-state process assessments, including root cause analysis, and define future-state systems designs with clear recommendations, trade-offs, and phased action plans. • Support solution planning by understanding level-of-effort estimates, assessing feasibility, and communicating risks, dependencies and trade-offs to inform prioritization and delivery sequencing. • Stay current on Salesforce and GTM platform capabilities, advocating for new features where appropriate and providing guidance to administrators and developers to support scalable, well-architected solutions. • Partner in testing, UAT, and release planning to ensure high-quality delivery and continuously identify opportunities to improve data quality, process consistency, and cross-system integration. • Support change management by documenting processes, gathering user feedback, and contributing to continuous improvement and adoption efforts.