• Serve as the primary point of contact for clients, building and maintaining strong relationships, understanding their business objectives, and providing strategic counsel. • Develop and implement innovative PR strategies that align with clients' business goals, leveraging industry insights and best practices. • Lead and mentor account teams, fostering a collaborative and high-performing environment while providing guidance and support to junior staff. • Oversee the execution of PR campaigns, ensuring timely delivery of projects, high-quality work, and measurable results. • Manage client budgets and resources effectively, including staffing decisions and annual planning. • Develop and maintain relationships with key media contacts in the healthcare and pharmaceutical sectors. • Secure media coverage and manage media inquiries on behalf of clients. • Oversee the development of compelling content, including press releases, articles, case studies, and social media posts. • Track and analyze campaign performance, providing clients with regular updates and actionable insights. • Contribute to new business initiatives, including proposal development, presentations, and pitching to prospective clients.