• Lead Circle’s Growth Marketing organization, setting the vision and strategy to accelerate both institutional adoption and global USDC usage at scale. • Own the Growth division and oversee the integrated functions that drive enterprise partner acquisition, ecosystem expansion, product adoption, and regional market growth. • Translate company and Marketing objectives into clear divisional OKRs. • Ensure strong cross-functional alignment with Commercial, Product, and Regional teams. • Build a high-performing global organization capable of delivering measurable circulation growth and transaction volume expansion. • Define and execute the global growth strategy aligned to company and Marketing OKRs. • Lead four core functions: Performance Marketing, Campaigns & Regional Marketing, Payments, Enterprises, Banking, Capital Markets Marketing, and Ecosystem & Exchanges Marketing. • Partner closely with Commercial and Product leaders in a cross-functional operating model to support the full partner lifecycle from awareness through activation and expansion. • Drive institutional adoption through targeted industry marketing programs supporting banks, payments providers, capital markets, and enterprise partners. • Accelerate consumer and USDC adoption in emerging and priority global markets through localized campaigns, education, and ecosystem initiatives. • Elevate product and brand campaigns to strengthen Circle’s leadership position and expand adoption of USDC and emerging products. • Build and scale regional marketing capabilities across MEA, APAC, LATAM, and other priority markets. • Develop and mentor senior marketing leaders, strengthening organizational design, talent planning, and operational rigor.