Role Overview

The Packaging Designer owns the visual execution of Everyday Dose across all physical touchpoints, from DTC mailers to retail shelf.

This role blends creative excellence with operational precision. You will design packaging that is beautiful, compliant, manufacturable, and retail-ready.

You are not just designing labels.
You are designing the physical expression of the brand.

Core Responsibilities

1. Packaging Concept & Design

• Lead packaging design for:
  
  
• New product launches
• Line extensions (flavors, formats, bundles)
• LTOs
• Retail-exclusive SKUs
  
  
• Translate brand strategy into compelling physical design
• Maintain visual consistency across the product portfolio
• Create dieline-ready artwork for production
  
  

2. Retail Shelf Impact

• Design with shelf visibility and competitive landscape in mind
• Ensure packaging communicates key benefits quickly and clearly
• Balance aesthetic excellence with conversion clarity
• Adapt packaging for different retail environments (Target, Vitamin Shoppe, etc.)
  
  

3. Regulatory & Compliance Collaboration

• Work closely with Regulatory and Product teams to:
  
  
• Incorporate FDA-compliant claims
• Manage supplement facts panels
• Maintain ingredient transparency
  
  
• Ensure accuracy and correct placement of:
  
  
• Net weight
• Certifications
• Legal disclaimers
• Barcodes / QR codes
  
  

Precision matters.

4. Production & Vendor Coordination

• Prepare print-ready files
• Communicate with printers and manufacturers
• Manage color consistency and print proofs
• Solve production constraints creatively
• Understand materials (pouches, cartons, labels, finishes)
  
  

5. Brand System Stewardship

• Maintain packaging style guides
• Ensure consistency and differentiation across SKUs
• Develop scalable systems for flavor expansions
• Partner with Creative Strategy to evolve visual identity thoughtfully
  
  

6. Cross-Functional Collaboration

• Partner with Innovation on early-stage product concepts
• Support Growth with packaging render needs for PDPs and ads
• Work with Retail teams on line reviews and mockups
• Work with Supply Chain on procurement of accurate dielines
• Work with legal and decision makers on compliance and process approvals
  
  

What This Role Is Not

• Not purely a digital designer
• Not just label production
• Not isolated from strategy
  
  

This is a cross-functional creative role.

What Success Looks Like (90 days)

• Cohesive packaging system across portfolio
• Retail-ready designs that stand out on shelf
• Smooth production cycles with minimal revisions
• Strong collaboration with regulatory and supply chain
• Packaging that reinforces brand positioning and drives conversion
• An organized system that makes label artwork and product mockups readily available to the team