• Develop and execute demand generation strategies to drive qualified leads and pipeline growth. • Collaborate with marketing and sales teams to create and optimize lead generation campaigns and programs. • Manage and analyze lead data to identify trends, optimize conversion rates, and improve overall lead quality. • Research market conditions, companies, and people to identify new sales opportunities and develop new relationships. • Develop compelling voice and email scripts for inbound and outbound prospecting, by linking marketplace and business challenges to our value propositions. • Identify quality leads by applying the BANT methodology in high-level discovery calls with prospects. • Continuously enrich account and contact information in Salesforce CRM • Nurture relationships by collaborating with Account Executives to share information with existing customer contacts and new prospects. • Assist Sales Directors and Account Executives in the development of Territory Plans and Opportunity Plans by providing access to information requested within a vertical or an account.