• Manage key product line lifecycles by understanding and interpreting market and industry trends. • Lead the marketing initiatives for new product introduction and existing product change introduction. • Develop long-term product line strategy, forecast, and the annual operating plan. • Provide product line budget requirements into the business unit AOP. • Drive the development of product introduction plans and develop all aspects of the product marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle. • Present marketing approach for functional review and to the change management review group, and drive pricing activity through the product lifecycle. • Ensure that the product branding strategy is implemented effectively, and lead and support internal and external communications in relations to the product range. • Create Key Performance Indicators (KPIs) for strategic and operational improvement. • Protect intellectual property of the organization, and work with legal counsel and engineering to assure asset protection. • Utilize specialized knowledge of market research capabilities to plan for and implement an appropriate approach based on the understanding of the target market and competitors. • Define and adopt a specific stand relative to the competition with the use of market research capabilities, and drive improvement of user satisfaction and solve elevated user issues in relation to the product. • Drive management of the product lifecycle, and determine when products should be deemed obsolete. • Recommend marketing process changes that will improve Value Package Introduction and Value Package Change Process. • Manage profitability by understanding relative contributions of the multiple products lines in the business, and develop and execute a product management plan that maximizes profitability of the business. • Compile and maintain an account tracking documents and interrogate profitability results, product costs, and advise recommended actions. • Deploy local processes to attain the most critical engine market information required to develop specific products and product line plans and perform highly complex Market Analysis. • Create strategies to sell the features and benefits of new products. • Identify strategies to gather data to increase sales and marketing opportunities.