• Extend and maintain our Shopify storefront — themes, Liquid templating, apps, and APIs • Build headless front-end experiences — custom pages, dashboards, microsites, and Club member UI • Implement Stytch authentication as our primary identity system: • Custom login/signup flows (magic links, OTP, passkeys) • Session management and authenticated user states • Membership-aware UI (Club vs non-Club experiences) • Integrate headless front-ends with: • Shopify Storefront API (products, carts, checkout) • Shopify webhooks (orders, fulfillment, entitlements) • Internal APIs for rewards, entries, and promotions • Help define our hybrid architecture — strategically combining Shopify with headless capabilities • Optimize for performance, SEO, analytics, and conversion • Collaborate cross-functionally with product, design, marketing, and compliance teams