Nielsen
Powering a better media future for all people
Senior Marketing Events Specialist
Location
United States
Posted
8 days ago
Salary
$112.2K - $208.4K / year
Bachelor Degree10 yrs expEnglish
Job Description
• Design and execute a strategic events program spanning key industry events and Gracenote “owned” experiences
• Own the end-to-end strategy, planning and execution of Gracenote’s events program
• Develop an annual events plan that aligns to business objectives and product launches
• Lead cross-functional planning for each event, partnering with Product Marketing, Sales, Customer Success, and other functions
• Collaborate closely with the Nielsen corporate events organization to maximize impact and efficiency
• Manage all logistics for Gracenote’s participation in events
• Develop event performance dashboards and recaps, analyzing pipeline influence and meeting volume
• Support Gracenote executives and spokespeople with event preparation
• Build and maintain a scalable playbook for both industry and owned events
Job Requirements
- 7–10+ years of experience in B2B marketing with a strong focus on events, experiential, or field marketing
- Proven track record planning and executing both large-scale industry events and smaller, high-touch customer or executive experiences
- Strong project and program management skills, with the ability to manage multiple complex events simultaneously
- Excellent collaboration and communication skills; comfortable aligning stakeholders across Product, Sales, Marketing, Customer Success and executive leadership
- Data-driven mindset with experience defining KPIs and reporting on event performance
- Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).
Benefits
- Health & wellness plans
- 401(k) retirement coupled with a Nielsen match
- A generous paid time off policy
- Company provided car for those who qualify
- Discretionary incentive/bonus