• Own the Salesforce product roadmap and prioritize enhancements aligned with business goals. • Manage the Salesforce production environment, including configuration, releases, and performance monitoring. • Lead and develop a team of Salesforce Administrators and Data Analysts. • Establish data governance standards to maintain data accuracy and long-term integrity. • Oversee user access controls, permission reviews, and annual audit processes. • Implement and monitor compliance controls aligned with SOX, GDPR, CCPA, and internal policies. • Partner with Sales, Marketing, Engineering, and Finance to gather requirements and deliver system improvements. • Translate stakeholder needs into clear product specifications and development priorities. • Track platform performance using defined metrics and implement improvements based on results. • Ensure Salesforce configurations meet accessibility standards and support inclusive user experiences. • Identify risks within the CRM ecosystem and implement mitigation plans.