• Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads • Develop strong hooks, CTAs, and caption structures that drive engagement and retention • Adapt tone, format, and length to platform-specific best practices • Maintain distinct branded voice consistency • Write or refine scripts for YouTube episodes, short-form videos, and branded content • Develop written frameworks for recurring content formats and series • Support the Creative Producer with written briefs, content outlines, and episode structures • Write titles, descriptions, and metadata that support discoverability through SEO, AEO, and GEO • Write copy for episode launches, campaigns, newsletters, and promotional pushes • Collaborate with marketing to ensure copy aligns with funnel strategy and brand messaging • Maintain and evolve voice guides for the brand • Own and curate a living brand voice library, capturing signature quotes to fuel consistent, authentic content at scale • Ensure all written output across vendors, contractors, and the internal team reflects established brand standards • Use AI tools to accelerate first drafts, explore copy variations, and stress-test hooks • Build and maintain prompt libraries and writing frameworks that increase team output speed • Identify where AI can reduce low-value writing time without compromising quality or voice integrity • Work closely with the Social Producer to align captions with clip content and visual framing • Coordinate with the design team to ensure copy and visuals complement each other • Communicate with the Creative Producer on voice feedback, content priorities, and writing standards