• Develop and manage a comprehensive influencer marketing roadmap aligned with Courtyard’s growth goals, cultural moments and product launches. • Define how influencer marketing supports GMV growth, new buyer acquisition, retention and brand credibility. • Balance always-on creator programs with tentpole activations and launches. • Establish and grow influencer, partner programs across multiple tiers (macro, mid, micro). • Identify, recruit and manage high-impact creators across collectibles, sports cards, gaming, luxury, and adjacent verticals. • Structure partnerships that drive both authentic storytelling and measurable performance. • Own influencer performance metrics, including CAC, GMV, conversion, cohort quality. • Build scalable tracking, attribution and reporting frameworks in partnership with Growth , Data Science, and Engineering. • Regularly communicate results, insights, and optimization opportunities to senior leadership. • Partner closely with Creative Services to shape influencer briefs, content direction and campaign narratives. • Ensure creator content aligns with Courtyard’s brand, product truth and audience. • Continuously test formats, platforms and creator styles to improve performance. • Proactively identify new creator ecosystems and cultural moments relevant to Courtyard’s audience. • Implement AI driven workflows and automation systems to improve efficiency, scale partnerships and maximize returns. • Serve as an internal expert on influencer and creator trends. • Structure compelling deals and revenue share models that benefit both the creators and Courtyard.