• Support the Development and Execution of 360° Integrated Marketing Campaigns, ensuring alignment across PR, partnerships, social, CRM, and on-site channels to deliver cohesive, high-impact launches • Assist in development and implementation of a comprehensive PR & Partnership strategy that aligns with our company-wide goals, enhancing our brand presence in key markets. • Partner with our external PR agency as well as any Partnership, and Licensing-related teams, ensuring alignment on objectives, timelines, and deliverables. • Coordinate the creation and distribution of press releases, media kits, and pr mailings to effectively communicate product launches and brand initiatives. • Assist in the planning and execution of in-person events, press and influencer activations, and other promotional activities to enhance brand visibility and engagement. • Gather and analyze data to assess campaign effectiveness, providing insights and performance metrics to both Scentbird leadership and the agencies for continuous improvement. • Lead product sampling and shipment tracking, organize meetings with key cross-functional teams, and ensure alignment on activations. • Identify and reach out to potential partners and collaborators that will help us reach new audiences. Create and maintain internal media lists and help build relationships with influencers and editors.