• Develop and execute a comprehensive marketing strategy supporting enrollment growth for private school products, including digital, social, content, events, and partnership channels. • Serve as the creative lead, generating original concepts, writing copy, building content, and designing lightweight marketing assets (emails, ads, social content, landing page briefs, etc.). • Manage and optimize multi‑channel campaigns (paid, owned, and earned) to generate inquiries and improve conversion throughout the funnel. • Establish and track key marketing performance indicators (KPIs), providing clear insights, dashboards, and recommendations for continuous improvement. • Conduct market research, competitive analysis, and audience insights to inform targeted messaging and positioning. • Own the marketing calendar and campaign roadmap to ensure timely, coordinated execution across initiatives. • Partner cross‑functionally with leadership, enrollment, finance, operations, and school leaders to align messaging and support key business priorities. • Support leadership with presentation materials, data visualizations, and narrative storytelling that highlight marketing impact.