Bachelor Degree3 yrs expEnglishUkrainian
Job Description
• Owner of performance creative and driver of experiments in paid channels (Meta is primary; TikTok, Google and others follow)
• Shape and develop creative strategy together with PMM and UAM
• Generate, prioritize and launch creative hypotheses — focusing on scaling the largest successful concepts by ROI and volume
• Build a testing system: insight → concept → production → analysis → scaling
• Work with UGC creators and designers: briefs, storyboards, feedback and quality control
• Analyze creative results, identify patterns and generate insights for subsequent iterations
• Develop successful creative concepts rather than just “searching for new ideas”
• Make key decisions based on analysis of user behavior, marketing and product metrics — and take responsibility for the results
Job Requirements
- Ideally 3+ years of experience in performance marketing across creative marketing / user acquisition / growth in B2C products (experience in FMCG, marketing agencies, or BIG-4/IB is an additional plus)
- Experience working with Meta Ads as a primary channel and a track record of real case results
- Understanding of how creative affects audience quality and top- and bottom-funnel behavior through metrics (CPM, CTR, CPA/CAC, LTV) — and ability to act on these
- Understanding of funnel capacity and relationships (audience — creative — funnel — product)
- High level of curiosity and a desire to research and deeply understand users’ jobs, pains and gains
- Ability to articulate thoughts clearly, defend positions with evidence and make independent decisions
- Creativity and ability to generate hypotheses based on competitive analysis, personal insights and business priorities
- Comfortable working at a fast pace and with high uncertainty
- Results-oriented and willing to take responsibility for outcomes, not just processes
- English level — Upper-Intermediate+
Benefits
- Competitive market compensation
- Strong, experienced and motivated team
- Unlimited opportunities for professional growth and networking
- Asymmetric career development opportunities
- Hybrid work format with offices in Kyiv, Lviv, or Warsaw, or fully remote
- Corporate benefits: meals, gym, health insurance, etc.
