• Manage the full lifecycle of mobile performance campaigns across Meta Ads, TikTok, Pinterest, X and Snap from launch and testing to optimization and large-scale budget scaling • Manage and scale high budgets (experience with 7-figure monthly spend or operating within a team managing budgets at that scale) • Lead structured creative experimentation in partnership with designers, driving A/B testing and full-funnel performance optimization • Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to inform confident, data-driven scaling decisions • Apply strong attribution modeling knowledge to optimize channel strategy and budget allocation • Execute and optimize Web2App acquisition flows • Monitor campaign performance through structured reporting and automation, identifying continuous optimization opportunities • Collaborate closely with Data & BI teams, leveraging tools such as Tableau / Looker and AppsFlyer / Adjust • Research, evaluate and test new acquisition channels to unlock incremental growth • Leverage AI tools to enhance performance marketing workflows, including creative ideation and iteration, copy and UGC script generation, creative analysis, landing page optimization, and reporting automation