• Design, build, and iterate on paid landing pages across formats including:** long-form sales pages, offer pages, advertorials, listicles, quizzes, and hybrid PDPs • Translate growth strategy and direct-response principles into polished, conversion-focused page experiences • Ensure every page blends premium trust-building health branding with performance-first design • Apply proven conversion psychology levers:** urgency, scarcity, risk reversal, testimonials, guarantees, authority, and price anchoring • Structure pages with storytelling flow:** problem → agitation → solution → proof → offer → CTA • Balance aggressive performance marketing with credibility and compliance required in health/wellness • Rapidly design multiple variations for A/B testing — speed of iteration matters • Collaborate with CRO strategists, copywriters, and media buyers to launch bold funnel experiments • Design modular components that can be tested, swapped, and scaled quickly • Understand which performance metrics actually inform impactful design decisions • Use behavioral and funnel data to diagnose friction points and conversion drop-offs • Interpret results from tools like GA4, Shopify analytics, heatmaps, scroll depth, session recordings, and experiment dashboards • Measure and quantify design impact through metrics such as:** CVR, ROAS, CPA, AOV, LTV, bounce rate, click-through rate, and engagement depth • Turn data insights into clear design actions:** stronger hierarchy, clearer CTA framing, improved offer presentation, better trust stacking • Communicate results in terms of business outcomes, not subjective design feedback • Partner closely with paid media, retention, and product teams to ensure funnel cohesion from click to checkout • Work with developers to bring pages to life with pixel-perfect execution and mobile-first optimization • Support ongoing creative testing with reusable templates and performance-focused design systems