• Map and execute the end-to-end lifecycle journey for the Scale segment • Create and lead scalable engagement models, such as recurring “Office Hours” and webinars • Partner with Strategy & Revenue Operations to build automated value realization motions • Use product telemetry to identify “Growth Signals” for expansion leads • Guide the “self-onboarding” experience for customers • Produce self-service content, including tutorials and FAQs • Act as the “Voice of the Customer” to provide feedback • Serve as “Customer Zero” for AI and automation tooling strategy