• Lead integrated PR and media strategy to drive earned media coverage and brand visibility across Tier 1 and Tier 2 business and technology outlets. • Mature Transcend’s analyst relations program, building and maintaining relationships with Tier 1 industry analysts (e.g., Gartner, Forrester, IDC) to strengthen Transcend’s positioning in key industry reports and evaluations. • Own and iterate Transcend's corporate narrative, crafting compelling, category-defining stories that resonate across media, analysts, policymakers, employees, and executive audiences, and ensure it is consistently reflected across all communications channels and touchpoints. • Lead internal communications program to align Transcend’s remote workforce, drive cultural cohesion, and ensure consistent executive messaging. • Mature and manage Transcend’s public policy function, engaging on regulatory issues and opportunities in data privacy, AI governance, and related domains. • Drive communications-led product and company launches, partnering with Product, Marketing, and Executive Leadership to amplify milestones through media, analysts, and owned channels. • Develop and execute executive thought leadership programs, including speaking engagements, bylined articles, and executive social media presence. • Manage relationships with external agencies and consultants, ensuring alignment with company objectives and ROI on spend. • Monitor and report on share of voice, media coverage quality, and analyst engagement metrics to continuously refine strategy. • Collaborate cross-functionally with cross-functional teams to ensure messaging cohesion across all go-to-market initiatives.