• Lead SkinSpirit’s paid media strategy across current and emerging platforms, ensuring strong new client acquisition and efficient cost management • Oversee paid media budgeting, including forecasting and spend optimization to maximize ROI • Lead SkinSpirit’s website strategy and performance – including roadmap prioritization, site functionality, SEO strategy, landing page development, and CRO • Translate complex performance data into clear, actionable dashboards and recommendations that influence strategy, creative development, channel investments, and experimentation priorities • Evaluate and test emerging platforms, formats and measurement frameworks to unlock new growth opportunities and expand reach • Lead, mentor, and elevate an internal team of three while overseeing agency partners across paid media, SEO, and analytics • Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, creative iteration, and operational efficiency across the digital team