• Develop & Execute Sales Strategy: Design and implement comprehensive sales strategies to achieve revenue targets and maximize market penetration within the fertility industry. • Identify new growth opportunities, territories, and partnership models. • Forecast sales performance and provide strategic insights to leadership. • Build & Manage Strategic Partnerships: Establish and nurture relationships with fertility clinics, reproductive endocrinologists, OB/GYNs, embryologists, and other healthcare professionals. • Drive referrals and long-term partnerships through value-based engagement. • Serve as a primary point of contact for key accounts and strategic partners. • Product Promotion & Clinical Education: Educate partners on products, services, and treatment protocols through presentations, in-clinic training, webinars, and marketing materials. • Translate clinical and technical information into clear value propositions. • Ensure partners are equipped to effectively promote and utilize offerings. • Sales Pipeline & Performance Management: Own the full sales lifecycle: lead generation, qualification, negotiation, and close. • Maintain accurate CRM documentation to track pipeline activity and forecast performance. • Analyze metrics to optimize conversion rates and improve sales effectiveness. • Market Intelligence & Competitive Positioning: Stay current on industry trends, competitive dynamics, regulatory changes, and evolving fertility treatment protocols. • Provide feedback to internal stakeholders to inform product development and marketing strategies. • Identify opportunities for differentiation and expansion. • Cross-Functional Collaboration: Partner closely with marketing, medical affairs, operations, and customer support teams to ensure seamless customer experience. • Contribute to promotional campaigns, educational materials, and strategic initiatives. • Escalate and help resolve partner concerns proactively. • Industry Representation: Represent the company at fertility conferences, trade shows, and industry events. • Build brand visibility and generate high-quality leads through networking and thought leadership. • Achieve & Exceed Targets: Consistently meet or exceed monthly, quarterly, and annual revenue targets. • Operate in compliance with all company policies and applicable healthcare regulations.