• Lead the execution of research initiatives using syndicated and third-party tools (e.g., GWI, MRI-Simmons, YouGov, Comscore, Kantar, Nielsen, eMarketer, Mintel, etc.). • Conduct competitive analysis, category deep dives, and cultural trend mapping using existing market and syndicated sources. • Synthesize multiple third-party data sources (syndicated research, platform data, social listening tools, industry reports, market studies) into cohesive strategic narratives. • Transform data into human truths, behavioral insights, and cultural observations that drive communications strategy • Develop clear audience frameworks (personas, journeys, need states, motivations, barriers) grounded in syndicated research. • Analyze campaign performance and identify learnings across performance activity • Translate research findings into sharp problem statements, single-minded propositions, and communication objectives. • Support development of comms architectures and measurement frameworks aligned to audience behavior and market dynamics. • Help ensure consistency and connection across channels and touchpoints • Collaborate with media, strategy, and creative teams throughout the campaign lifecycle