• Own product marketing for our Web and Mobile RUM products, from positioning through launch and ongoing adoption • Build and evolve go-to-market strategies for new products, features, and integrations in partnership with Product and Engineering • Lead end-to-end product launches, including messaging, enablement, campaigns, and post-launch performance tracking • Create sales enablement assets that help reps win, including pitch decks, battlecards, demos, competitive talk tracks, and pricing narratives • Partner closely with EPD to translate technical capabilities into clear customer value and market differentiation • Stay ahead of the competitive landscape across observability, RUM, performance monitoring, and adjacent platforms • Develop customer-facing narratives through case studies, proof points, and customer marketing programs that support expansion and retention • Be the voice of the customer by running market research, customer interviews, win-loss analysis, and persona development • Craft clear, benefits-driven messaging that is technically credible and resonates with both technical and business buyers