• Define and own the sales enablement vision and roadmap aligned to PayNearMe’s GTM strategy and growth priorities • Translate buyer insights, personas, and journeys into actionable sales motions and messaging • Ensure consistent value-based storytelling across segments, verticals, and deal stages • Act as a strategic partner to Marketing, Product, Sales Leadership, and RevOps • Lead GTM readiness for product launches, new verticals, and strategic initiatives • Establish clear operating rhythms (launch reviews, enablement councils, feedback loops) • Partner with Marketing and Product to ensure content is buyer-relevant, easily discoverable, and clearly mapped to sales stages and use cases • Own content activation—guidance on when, how, and why reps use assets • Reduce noise by curating high-impact content and sunsetting what doesn’t perform • Design and scale role-based enablement programs for new hire onboarding, product and solution launches and sales skills (discovery, challenger selling, objection handling, competitive) • Partner with Sales Leadership to reinforce training through manager-led coaching • Ensure learning drives behavior change, not just completion rates • Partner with RevOps to align enablement with sales process and CRM stages • Build and maintain sales playbooks (new logo, vertical-specific, expansion, competitive) • Drive consistency while allowing flexibility for complex, enterprise deals • Own the enablement tech ecosystem in partnership with RevOps • Ensure tools are embedded into seller workflows and adopted at scale • Drive clear value realization for sellers—tools must help close deals, not add friction • Define and track enablement success metrics tied to revenue outcomes, including ramp time, win rates, deal velocity and size, and content and training effectiveness • Partner with RevOps to establish dashboards and a single source of truth • Use data and field feedback to continuously iterate and improve • Lead enablement as a change engine across the GTM org • Communicate the “why” behind new initiatives and reinforce through multiple channels • Build trust with Sales by incorporating field feedback and showing measurable impact • Build, lead, and mentor a high-performing sales enablement team • Establish clear roles, priorities, and career paths within enablement • Serve as an executive-level voice for the seller and buyer experience