• Own and execute indie.io's social media strategy across platforms • Develop a cohesive brand voice that balances our publisher identity with the unique tone of individual games • Plan and maintain a rolling social content calendar across a large, active catalog • Track performance metrics (reach, engagement, growth, click-throughs) across platforms • Promote multiple games concurrently across different lifecycle stages (announcement, launch, updates, discounts, long-tail support) • Work closely with Marketing Managers and our in-house Creative teams to align messaging, beats, content production, and timing • Identify scalable ways to spotlight games across multiple beats • Maintain relationships with indie.io developers, cross-promoting their content and providing guidance on content strategies • Engage with players, developers, and fans in comments, replies, DMs, and community spaces • Act as a light-touch community manager: surfacing feedback, flagging sentiment shifts, and escalating issues when needed • Help set expectations and best practices for developer-facing social and community interactions • Ideate, write, and publish platform-native content (including short-form video concepts, memes, threads, and reactive posts) • Stay current on gaming, internet, and platform trends • Collaborate with internal designers, editors, and video teams to scale content production efficiently