• Promote Sartorius/MatTek’s products and services across the Western, US territory to meet and exceed sales and revenue goals. • Identify and develop new business opportunities aligned with our market and growth strategy. • Leverage SFDC to manage leads, opportunities, customer interactions, and sales activities with accuracy and consistency. • Analyze CRM data to uncover trends, generate customer insights, and track performance. • Promote and expand adoption of MatTek’s single‑use tissue models and high‑value consumables, ensuring consistent replenishment and long‑term account development. • Drive adoption of newly launched innovative products and services, ensuring successful follow-up and implementation. • Assess customer needs, respond to inquiries, and recommend appropriate solutions. • Develop and execute account plans, coordinating internal resources to support customer success. • Collaborate cross-functionally to enhance market perception and build winning strategies for key accounts. • Support marketing initiatives within your territory. • Evaluate customer potential regularly and convert opportunities into measurable business. • Build and maintain strong, long-term customer relationships that support sustained growth.