• Develop and execute data-driven marketing growth campaigns across email (MailChimp), social media, paid advertising, and events to generate qualified leads • Plan, set up, and optimise Google Ads and LinkedIn campaigns to drive traffic and conversions • Conduct A/B testing and optimise ad copy, landing pages, and audience targeting • Contribute to brand positioning and tone • Develop and execute comprehensive brand strategies aligned with company vision and objectives • Ensure consistent brand identity and application across all platforms • Maintain brand guidelines and visual standards • Develop compelling storytelling and brand communication across email campaigns, advertising, social media, and website content • Create graphics and maintain visual consistency across platforms • Implement SEO best practices including keyword research and content optimisation • Strategise and implement content marketing campaigns to increase brand visibility and engagement • Conduct market research and competitor analysis • Identify market trends, customer needs, and opportunities for differentiation • Monitor and analyse performance metrics to evaluate campaign effectiveness • Manage and grow social media presence through cohesive strategy and engaging content • Track website traffic and campaign performance using Google Analytics • Provide data-driven recommendations to optimise ROI and marketing budgets • Support planning and coordination of events such as webinars, product launches, and promotional campaigns