• Develop and execute a comprehensive SEO and AEO strategy to increase organic visibility for high-intent keywords related to relevant terms like Real-World Evidence, Clinical Informatics, and Healthcare Data. • Conduct regular website audits to ensure our web architecture is optimized for crawling and indexing, managing schema markup, site speed, and mobile responsiveness. • Track website performance, analyze data, and implement strategies to improve the digital user experience, across the marketing funnel. • Write and optimize blog posts, case studies, and whitepapers, ensuring all content is aligned with search intent and keyword clusters. • Manage the day-to-day execution of paid campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic display. • Manage the digital marketing budget, allocating spend dynamically based on channel performance and ROAS. • Collaborate with the team to ensure digital leads flow seamlessly into our CRM (HubSpot) and are nurtured effectively. • Build and maintain marketing dashboards that track key metrics: Organic Traffic, Keyword Rankings, Cost Per Lead (CPL), and Marketing Qualified Leads (MQLs), for example. • Provide monthly reports with actionable insights on how to improve digital ROI. • Identify new opportunities for growth and innovation in digital marketing.