• Lead the strategic planning and positioning of event marketing initiatives to support brand, growth, and revenue objectives across GBTA’s global events. • Translate organizational and event-specific business goals into clear event marketing briefs defining target audiences, messaging, timelines, budgets, channel mix, and success metrics. • Own and manage the end-to-end event marketing lifecycle, from annual planning and prioritization through execution and post-event evaluation. • Partner with cross-functional teams (digital, web, email, social, paid media, PR, partnerships, sales) to deliver integrated, high-impact campaigns. • Establish measurement frameworks and analyze performance, attendee behavior, and ROI to optimize future event marketing efforts. • Ensure a cohesive, high-quality brand and attendee experience across all event touchpoints. • Support go-to-market strategies for new event launches, products, and audience segments. • Assist with marketing budget development, pricing support, and performance reporting. • Other tasks and duties as needed.