• Build, lead, and scale global SDR teams aligned to Enterprise, Mid-Market, Partner, and Public Sector (SLED) segments • Own inbound SDR workflows, including lead routing, lead-to-speed SLAs, and rigorous qualification standards • Ensure SDR output consistently translates into high-quality pipeline and closed revenue • Co-own the definition, refinement, and operationalization of Anomali’s ICP • Partner cross-functionally with Sales, Product, Engineering, Marketing, Channel, and RevOps • Translate ICP insights into SDR targeting, account prioritization, outbound plays and inbound qualification. • Design and operationalize an AI-first SDR motion to increase productivity and conversion • Own implementation and daily usage of Nooks AI Dialer for call efficiency, coaching, and insights • Own Nooks AI Prospector as the core outbound intelligence engine for ICP-aligned targeting, signal-based prospecting, and personalization at scale • Build and maintain SDR playbooks covering: ICP-based segmentation and prioritization Persona-driven messaging and talk tracks Multichannel sequences (phone, email, LinkedIn) Objection handling, qualification, and AE handoff • Apply modern SDR plays including intent-led outbound, champion reactivation, competitive takeout, and partner-assisted motions • Apply direct selling experience to ensure SDR execution reflects real enterprise and mid-market deal dynamics • Leverage channel selling experience to build partner-sourced pipeline across MSPs, MSSPs, SIs, distributors, and resellers • Support partner recruitment, activation, and co-sell motions • Lead SDR strategy for Federal, State, and Local Government, with experience booking meetings with government officials • Ensure SDR execution aligns with Challenger, Sandler, MEDDPICC, and Command of the Message • Implement champion tracking using Boomerang or UserGems • Own SDR funnel performance in Salesforce, including speed-to-lead, conversion rates, pipeline sourced, and ROI • Apply a left-brain / right-brain mindset—combining data-driven analysis with creative experimentation • Continuously test and refine messaging, sequences, AI workflows, and qualification criteria • Scale what works into repeatable, predictable SDR processes