• Develop, implement, and optimize advanced paid media strategies across platforms like Google Ads, Meta, LinkedIn, and Microsoft Ads. • Customize strategies for clients with long sales cycles, niche targeting, multi-location structures, or multiple funnel stages. • Translate business objectives into campaign strategy, creative briefs, budget plans, and KPIs. • Analyze and interpret performance data to identify trends, generate insights, and drive continuous improvement. • Build and manage reporting dashboards (NinjaCat, Databox, HubSpot) to communicate ROI clearly. • Serve as the primary point of contact for all client communication on assigned accounts. • Lead strategic client calls, providing both technical and high-level business recommendations. • Maintain proactive client communication, anticipating needs and positioning the agency as a strategic growth partner. • Deliver performance updates, QBRs, and optimization plans to ensure retention and growth. • Present upsell opportunities and work with Group Leads or Directors on contract expansions. • Partner with Account Specialists or junior team members to delegate tactical tasks and mentor execution quality. • Collaborate with creative, dev, and strategy teams to ensure campaign assets meet performance goals. • Train less experienced team members on advanced strategies, campaign troubleshooting, or reporting approaches. • Contribute to internal education by sharing case studies, best practices, or new platform updates.