Snif
We're changing the fragrance experience from the way you try it to the way you buy it.
Director of Social
Location
New York
Posted
39 days ago
Salary
Not specified
8 yrs expEnglish
Job Description
• Snif is looking for a Director of Social Media to define, grow, and lead our multi-channel social presence across TikTok, Instagram, YouTube, and supplemental platforms.
• Set the vision, develop a compelling and distinctive content strategy, and continuously evolve our platform approach.
• Manage a mix of full-time and contract team members to execute content creation, community engagement, reporting, and more.
• Reports directly to the Chief Brand Officer and partners closely with Creative, Marketing, Sales, and CX teams.
Job Requirements
- 8+ years of experience leading social strategy, content, digital storytelling and community engagement
- Proven success building or reinventing social for disruptive creative lead brands
- Experience growing and managing social teams in fast-paced environments
- Deep understanding of TikTok, Instagram, YouTube, and emerging platforms - including algorithms, formats, and cultural nuance
- Proficient in Google Workspace (Docs, Sheets, Slides, Drive, Calendar) for collaboration, documentation, and reporting
- The ability to write with wit, charm, and personality - knowing when to be funny, when to be smart, and when to keep it simple
- Experience with productivity and knowledge-management tools
- Expertise in social listening, planning, and reporting platforms
- Comfortable organizing, maintaining, and streamlining digital workflows across multiple tools
- Strong ownership mentality and comfort navigating ambiguity in a startup environment
- Excellent communication skills and the ability to work cross-functionally
- Curiosity, rigor, and a desire to continuously improve processes and outputs
Benefits
- Highly competitive salary, bonus, and equity so you’re a part of the Snif family
- Medical, Dental and Vision healthcare insurance
- 401K Retirement Plan with company matching
- Paid Parental Leave
- Flexible vacation and PTO policy
- Industry-leading well-being and mental-health benefits
- Virtual and remote work as well as work-from-home setup
- Snif product on us!
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