• Own and define the product roadmap for their product lines • Clearly define user personas including identification of user problems and serve as user evangelist • Research our customers and the market generally, to understand, validate and become an expert in their challenges and problems • Analyze usage of our existing products to understand how customers are interacting with our solutions and if they are achieving their goal • Articulate product goals and measures of success to business • Perform analysis of competitors and identify competitive threats • Build consensus within the product and engineering teams on the correct product solutions to help solve customer problems • Work with engineering teams to clearly scope and roughly size product solutions before we start development so we understand the time and effort required to build those solutions • Helping validate product hypotheses with surveys, usage analytics, A/B testing, etc. • Clearly define user personas including identification of user problems and serve as user evangelist • Direct research efforts of Business Analysts and project managers • Run brainstorming & interview sessions with end users • Write clear, coherent user stories with detailed acceptance criteria • Generate simplified wireframes and design mocks to define user flow • Lead groomings, standups, post mortems and negotiate feature build out with engineering teams • Conduct timely product reviews and sign-offs of new features and work with engineering to thoroughly user-test and ensure resulting build matches what was committed to in each sprint • Guide go-to-market strategy for new features and products, including consumer-ready communications for marketing & sales teams • Attend daily stand ups and biweekly sprint planning with engineering teams to obliterate blockers, manage dependencies / prerequisites while product is being developed