• With a very hands-on approach, lead the development of insightfully driven creative concepts and their production to the point of exceeding client expectations • Lead social-first and digital campaign development from brief through launch, often across multiple workstreams simultaneously • Establish and maintain positive relationships with all relevant client contacts, becoming an expert on brand culture, politics, products, preferences, and expectations • Work closely with Design and Motion teams to create optimal processes resulting in excellent craft forward work • Be a clear and effective communicator to the team and trusted partner to the production team • Lead the development and presentation of pitch materials for all major and complex campaigns associated with a brand or brand group • Ensure and elevate the quality of all strategic, creative, and design deliverables across assigned brand work • Mentor and support junior creative staff toward the goal of accelerating skill progression through a culture of collaboration and knowledge sharing