• Lead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targets • Define campaign themes, account- and persona-based audience segmentation, offers, and full-funnel activation plans • Build integrated campaign briefs outlining messaging, channel mix, KPIs, and performance goals • Partner with Content, Product Marketing, and Brand to package campaign themes into cohesive, multi-channel activation plans including offers, landing pages, CTAs, nurture tracks, webinar/virtual event plans, and paid promotion strategy • Design and execute 1:many and 1:few ABM campaigns for priority target accounts and segments, coordinating multi-channel touchpoints in partnership with Sales • Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables to ensure coordinated distribution and measurable performance • Ensure consistent campaign positioning across all touchpoints • Own channel distribution planning for campaign content across email, paid, web, webinars/virtual events, and field/event moments • Define campaign content requirements and align with the Content team on briefs and storytelling assets needed to support campaign goals • Align on timelines and production needs to ensure campaigns launch on schedule • Leverage customer stories, guides, research reports, blogs, videos, and other owned content as the foundation for campaign activation • Own webinar and virtual roundtable programming end-to-end, including promotion strategy, speaker management, run-of-show, production timelines, and post-event nurture and content repurposing • Ensure campaign distribution amplifies and extends the reach of high-value content • Own channel performance across campaign touchpoints (email, paid, nurture, landing pages, webinars/virtual events, etc.) • Partner with the paid media team to activate campaign narratives within performance programs, including account-based strategies • Continuously optimize landing pages, forms, nurture sequences, and CTAs to increase conversion rates and pipeline velocity • Build and refine nurture and lifecycle flows that accelerate funnel progression • Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact • Analyze results, optimize in-flight campaigns, and implement structured testing frameworks • Partner with Marketing Operations to ensure accurate attribution and performance reporting • Collaborate with Product Marketing to bring new products and features to market through integrated campaigns • Align campaign activation with product positioning, buyer journey stages, and sales priorities • Ensure campaigns drive awareness, consideration, and measurable revenue impact • Translate GTM priorities into ABM-ready plays for target accounts, including segment-specific messaging and coordinated channel activation • Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders • Partner with Sales to align on target account priorities, buying group engagement, and follow-up plays • Lead campaign retrospectives to surface insights and optimization opportunities • Share wins and learnings across the organization