• Define and own the strategic positioning of the Slush wallet as the premier Money App for Web3 and mainstream financial participants. • Own the Slush wallet’s identity and end-to-end content strategy, ensuring a consistent, authoritative, and accessible voice across the app, social channels, and lifecycle communications. • Architect and lead the go-to-market strategy for major 2026 product pillars, including investment tools, payment solutions, and identity frameworks. • Co-own with Product the education and content strategy to make complex financial offerings, such as yield-bearing strategies, intuitive and trustworthy for a retail audience. • Work in lockstep with the Growth Marketing lead to ensure our brand narrative and "Trust Framework" are seamlessly integrated into acquisition loops and funnel optimizations. • Conduct deep competitive analysis and user research to ensure the Slush wallet stays ahead of both Web3 incumbents and traditional Fintech challengers. • Synchronize Slush messaging with broader market narratives while championing the voice of the user to ensure all communications reflect the unique value and UX of the wallet.