• Being visible in the community — speak on webinars or panels, speak at industry events, post on social, reply to Reddit threads, and help make PDQ the brand people trust and remember • Interviewing IT pros and sysadmins — turn their stories, struggles, and quotes into content gold • Managing Brand Ambassadors – turn IT pros’ excitement about our brand into wide-reaching influence and authentic content • Partnering across teams as an SME — work with product, SEO, content marketing, public relations, media team, and demand gen to bring campaigns to life • Reviewing and uplevel content as an SME — be a sharp editor and sounding board for other writers and teams • Staying plugged into our customers — run surveys, monitor community chatter, analyze internal feedback loops • Tracking and sharing what’s resonating — use analytics, comments, and engagement data to learn and adapt • Keeping an eye on competitors — help us sharpen our edge with better positioning and clearer messaging • Creating content – contribute to videos, blogs, and other media to communicate technical content