Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices.  Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community. Job Description We are seeking a visionary AVP of Demand Generation to spearhead our demand generation strategy and execution, driving growth and market penetration for our healthcare SaaS solutions. This role requires a blend of strategic thinking, creative marketing, and analytical prowess to effectively generate demand and build a scalable lead generation engine. The ideal candidate will have a strong background in digital marketing within the healthcare IT or SaaS spaces, and a proven track record of success in scaling demand generation efforts that significantly impact revenue growth. A strong understanding of the MarTech stack and how to integrate multiple tools, including the Salesforce Marketing Cloud, to drive a highly efficient inbound and outbound lead generation engine is required for success in this role. Develop and execute a comprehensive demand generation strategy that aligns with business goals and targets key segments within the healthcare and therapy markets. Lead cross-functional teams to design and implement high-impact marketing campaigns across various channels, including digital, email, events, and content marketing, to drive lead generation and customer acquisition. Leverage data and analytics to continuously test, measure, and optimize campaign performance and marketing spend to achieve maximum ROI. Collaborate closely with sales, product marketing, and customer success teams to ensure alignment on target audiences, messaging, and lead management processes. Oversee the management and optimization of marketing automation and lead nurturing processes through email, content, and social channels. Build and maintain a robust marketing tech stack that supports efficient and effective demand generation activities. Develop and manage the demand generation budget, ensuring strategic allocation of resources for optimal results. Provide leadership and mentorship to the demand generation team, fostering a culture of innovation, performance, and continuous improvement. QUALIFICATIONS