• Manage and maintain the GreenCars content roadmap to ensure content stays accurate, timely, and relevant • Research SEO keywords, competitor activity, and market trends to guide content planning • Create, edit, and optimize digital content to drive organic traffic and audience engagement • Support production of articles, guides, videos, newsletters, and campaign content • Maintain CMS organization and ensure consistent brand messaging across platforms • Translate EV and hybrid topics into clear, consumer-friendly education content • Support conversion funnels and key digital tools with strategic content • Monitor performance metrics and adjust content strategy based on insights and analytics • Support YouTube channel growth through scripting, optimization, and content coordination • Collaborate cross-functionally with social, marketing, creative, and external partners • Assist with content needs for events, activations, and other marketing initiatives