• Define enterprise product positioning, messaging, and value propositions • Define go-to-market strategy for new product launches and major feature releases • Develop sales enablement tools including decks, one-pagers, case studies, and competitive materials • Conduct market, customer, and competitive research to inform strategy • Act as the voice of the customer to influence product direction • Develop thought leadership and product-driven content for industry publications, trade media, and analyst briefings to reinforce market credibility and category leadership • Partner with PR and communications teams to define narratives that showcase product innovation, customer outcomes, and industry impact • Define and execute strategy for conference participation, including speaking submissions, panels, roundtables, and executive thought leadership opportunities • Identify and position product and company leaders as subject-matter experts for industry events, webinars, and virtual forums • Create supporting content for speaking engagements, including presentations, talking points, demos, and post-event amplification