• Develop & Execute Sales Strategy • Design and implement comprehensive sales strategies to achieve revenue targets and maximize market penetration within the fertility industry • Identify new growth opportunities, territories, and partnership models • Forecast sales performance and provide strategic insights to leadership • Build & Manage Strategic Partnerships • Establish and nurture relationships with fertility clinics, reproductive endocrinologists, OB/GYNs, embryologists, and other healthcare professionals • Drive referrals and long-term partnerships through value-based engagement • Serve as a primary point of contact for key accounts and strategic partners • Product Promotion & Clinical Education • Educate partners on products, services, and treatment protocols through presentations, in-clinic training, webinars, and marketing materials • Translate clinical and technical information into clear value propositions • Ensure partners are equipped to effectively promote and utilize offerings • Sales Pipeline & Performance Management • Own the full sales lifecycle: lead generation, qualification, negotiation, and close • Maintain accurate CRM documentation to track pipeline activity and forecast performance • Analyze metrics to optimize conversion rates and improve sales effectiveness • Market Intelligence & Competitive Positioning • Stay current on industry trends, competitive dynamics, regulatory changes, and evolving fertility treatment protocols • Provide feedback to internal stakeholders to inform product development and marketing strategies • Identify opportunities for differentiation and expansion • Cross-Functional Collaboration • Partner closely with marketing, medical affairs, operations, and customer support teams to ensure seamless customer experience • Contribute to promotional campaigns, educational materials, and strategic initiatives • Escalate and help resolve partner concerns proactively • Industry Representation • Represent the company at fertility conferences, trade shows, and industry events • Build brand visibility and generate high-quality leads through networking and thought leadership • Achieve & Exceed Targets • Consistently meet or exceed monthly, quarterly, and annual revenue targets • Operate in compliance with all company policies and applicable healthcare regulations