• Become and serve as an expert on our product, our customers, and our market to lead product launch and product adoption strategies across our company. • Conduct customer and market research to inform roadmap focus, adoption barriers, and messaging; synthesize insights into specific recommendations for Product and GTM. • Partner with Product Managers and PMM Leadership to inform product roadmaps so we deliver features that customers need, driving new customer acquisition and deeper adoption. • Translate product capabilities into positioning, messaging, and enablement resources for Sales and CX; maintain a single source of truth for value narratives and talk tracks. • Map the product adoption lifecycle by segment and workflow; define target audiences, key activation events, and the narrative that connects product value to real customer outcomes. • Lead cross‑functional GTM pods for priority product areas to drive adoption, acting as the strategy owner and program manager across Product, CX, and Sales. • Run launch and lifecycle programs for specific product coverage areas (e.g., CRM, Estimating, Reporting), including alpha/beta, positioning, internal enablement, customer comms, and measurement. • Own in‑app communications and activation journeys (e.g., guided walkthroughs, checklists, nudges) to reduce time‑to‑value and increase feature engagement across new and existing customers. • Lead cross-functional product sunsetting and migration plans, ensuring proactive messaging, risk mitigation, and training that protect retention. • Support CX to deliver live training, community webinars, and in‑person workshops that reinforce the “way to work” in product and convert awareness into usage. • Support Sales to deliver a compelling product pitch of the product that aligns with the defined ideal customer profile to increase new customer acquisition. • Support pricing/packaging recommendations aligned to adoption goals and customer value realization.