• Develop and lead a unified, multi-channel content strategy aligned with brand, growth marketing, and business goals • Ideate, plan, and measure cross-team content initiatives, including campaigns, serialized assets, webinars, video, and other multimedia • Create and manage monthly, quarterly, and annual content plans and editorial calendars for leadership visibility and team execution • Synthesize inputs from across the company into a cohesive content roadmap, ensuring representation across the buyer journey stages • Partner with SMEs to shape credible thought leadership and technical content • Manage AEO/LLM optimization tool(s) and lead the content program to increase visibility and share of voice in LLM-based search • Oversee optimization of content for SEO, AEO, and LLM-based discovery • Review and copy edit content to ensure consistency with brand voice, positioning, and messaging standards • Lead, mentor, and develop a high-performing team of content professionals • Establish content standards, workflows, and governance • Act as a strategic point of alignment across teams