OutSystems
The low-code platform for your high-stakes software.
Field Marketing Manager
Location
United States
Posted
19 days ago
Salary
$120.7K - $147.0K / year
Bachelor Degree5 yrs expEnglish
Job Description
• Assist in the delivery of regional marketing initiatives, helping to drive new logo growth and revenue acceleration.
• Support the alignment of local activities with global marketing programs, helping to adapt content and messaging for specific market needs.
• Work alongside Sales teams to help execute integrated Account-Based Marketing (ABM) campaigns for identified target accounts.
• Support the end-to-end execution of tradeshows and regional events, including pre-event promotion, on-site assistance, and post-event follow-up.
• Collaborate with the Partner Marketing team to facilitate joint events and co-sponsored activities.
• Assist in briefing SDR teams and providing them with the necessary tools for successful lead follow-up.
• Support the tracking of the "Lead – Closed-Won" lifecycle to ensure marketing-influenced pipeline is accurately captured.
• Assist in gathering campaign data to help measure the impact of field marketing activities on pipeline and ROI.
Job Requirements
- Understanding of ABM and broad-based demand generation within B2B technology or SaaS environments.
- Experience supporting integrated campaigns through the stages of planning, activation, and optimization.
- Familiarity with B2B sales processes, lead scoring, and the MQL-to-SQO handoff.
- Ability to help manage complex projects to completion with a high attention to detail.
- Strong interpersonal and verbal communication skills to effectively collaborate across teams.
- A self-starter mindset with the ability to meet deadlines across multiple initiatives.
- Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
- 5-8 years of B2B demand generation or marketing experience within the tech/SaaS sector.
- Proficiency in CRM and marketing automation tools, such as Salesforce and Marketo.
- Experience with ABM platforms (e.g., 6sense) is a plus.
Benefits
- A company that is always growing, changing, and innovating.
- Real career opportunities.
- Work colleagues that are as smart, hard-working, and driven as you.
- Disrupting the status quo is in our DNA.
